How to Nail Product Positioning

“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” Michael Porter Recently, I read the book ‘Obviously Awesome’ by April Dunford. April is an executive consultant…

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What The Tech?! Part 2

Back by popular demand… Or just because there are too many cool gadgets out there not to showcase, is our What The Tech blog series. Here we get to highlight…

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