I was a skeptic of TikTok when it first blew up. Simply because I didn’t understand how short dance videos and memes can gain so much traction. I soon realized…
“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” Michael Porter Recently, I read the book ‘Obviously Awesome’ by April Dunford. April is an executive consultant…
Know Your Audience If you don’t know who your audience is, you can’t give them what they want. Let’s take a look at the audience demographics of the 4 biggest social…
What does Video have to do with Strategy? People will forget what you say, but people won't forget how you made them feel. Videos are a way to make people…
Free trials are a great way to let potential customers try your product or service. To get a taste to see if it’s right for them. But free trials are…
5G sticks out as a buzzword. It’s the loud person at a party that you haven’t had a chance to meet fully. There is still uncertainty with what all the…
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