How to Nail Product Positioning

“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” Michael Porter Recently, I read the book ‘Obviously Awesome’ by April Dunford. April is an executive consultant…

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Video Strategy for Business

What does Video have to do with Strategy? People will forget what you say, but people won't forget how you made them feel. Videos are a way to make people…

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5 Customer Retention Strategies

Let’s face it - getting new customers is hard. A lot of businesses spend most of their time and money on customer acquisition. But a common mistake is not prioritizing…

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